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''When Music Worlds Collide'' is the debut studio album from Jonathan Hay and Mike Smith that features notable names in the hip-hop genre. Hay and Smith, the producers behind the indie hip-hop compilation ''When Music Worlds Collide'' decided to put their release to a Tidal (streaming service) vs. Spotify challenge and see which one better served their album. The story of their independent streaming music album was featured on Billboard,〔 Fox News and Business Insider.〔 King Tech co-produced the majority of the songs on the album. ==Background== Jonathan Hay has been described as a "public relations maven" and is best known for his work with Rihanna. Mike Smith owns a record label and is a celebrity judge on the TV show One Shot with Sway Calloway. King Tech is known for being a co-host on The Wake Up Show on Sirius XM Shade 45. Together, Hay, Smith and Tech created ''When Music Worlds Collide''. Released in May 2015, one of the focuses of the album release has been the "Tidal vs. Spotify challenge". DJ Envy's website reported that Hay said, "This album for us is about Spotify vs. Tidal, a streaming battle only. We did this release completely grassroots and independent." "We reached out to both Spotify and Tidal to participate in this challenge. We weren't expecting either to contact us back," Jonathan Hay told Billboard.〔 "So I was surprised when Roc Nation contacted me about the criteria for our challenge.〔When Music Worlds Collide#Remixes〕 I explained our concept, and asked them to listen to our album. We got great feedback from them about the album, and then they featured it on their homepage under New Releases -- which is staggering. Jay Z has put it out there that Tidal is about helping independent artists. We can say firsthand that's true." Mike Smith was quoted as saying to Billboard, "Tidal makes an extra effort to promote new and independent artists. They definitely have a leg up on this over Spotify. Jay Z said this would be a priority, and based on our experience, it is."〔 Smith also agreed the sound quality in the pricier version of Tidal was superior to Spotify. "I compared () to my computer file of one of our songs and the quality was insane. Streaming through Tidal sonically has really come of age." Boy Genius Report stated "Tidal went the extra mile to help the duo promote their album and gain exposure. Obviously, that experience had a big impact on Hay and Smith — rightly so — and it influenced their decision in this challenge." ''When Music Worlds Collide'' was selected as being part of Tidal Rising. Tidal Rising is a program dedicated to artists from around the globe who have passionate fan bases and are ready to broaden that base to a wider audience. Tidal Rising was designed to help accelerate the exposure and give voice to tomorrow’s biggest names. Hay was quoted in International Business Times as saying “For our album to go from TuneCore to the homepage of Tidal, and to be heard by Roc Nation...that shows their level of commitment to the artist. What sets Tidal apart from others is that it is run by artists and musicians,” he said. All in all, Hay found that “Spotify can’t touch () – nobody can. It’s truly brilliant." According to Tidal execs, streaming of When ''Music Worlds Collide'' took off after being featured on the service's home page. They included the project in both the “What’s New” and “Tidal Rising” sections of the site, drawing in curious users looking for something different to listen to. Tidal says they “saw a tremendous upstick in streams” after they began pushing Hay and Smith’s album. Ten days after being featured there was an 11,564.8 percent increase in streams of ''When Music Worlds Collide''. “It’s a testament to what a partnership between quality music and Tidal can accomplish,” said a company representative. UN Ambassador Marsha Moyo from Zambia appears on "Another Mirror" from the album. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「When Music Worlds Collide」の詳細全文を読む スポンサード リンク
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